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    The Phantom Tollbooth July 2004/Joy Electric
    Joy Electric — Hello, Mannequin cover

    Joy Electric

    Hello, Mannequin

    (2004)

    Reviewed by Aaron C. Anderson

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    Label Tooth & Nail RecordsThe Phantom TollboothJuly 2004
    electroniceuropopindie popsynth pop

    Hello Mannequin, I'm tired
    Hello Mannequin, I'm cold
    Hello Mannequin, I'm hungry
    Hello Mannequin, I'm weak
    Hello Mannequin, I'm sad
    Hello Mannequin, I'm angry
    Hello Mannequin, I'm scared
    Hello Mannequin, will you be my friend?

    This is how Ronnie Martin, the brainchild behind Joy Electric, chooses to open his latest album entitled quite fittingly, Hello Mannequin. From the opening lyrics the listener gets the idea that what's to follow is going to be a roller coaster ride of human emotion and the next 13 tracks are just that a roller coaster ride joy, heartache, lost and insignificance are but a few of the emotions one will be exposed to on this album.

    Of course, all the lyrics on this album aren't autobiographical, although it is obvious some of it is. Tracks like "Song For All Time" continue a long standing theme that has always been in Joy Electric's music; the lost and/or longing of past friendships that have ended.

    Although Martin's lyrics can sometimes be a little obtuse, he still manages to craft lines that allow listeners to connect with his music on a deeper level. A line from the song "The Singing Arc" is a perfect example of this: "I'm just a ghost of my former (self), the loss of my peers has sentenced me, to suffer the knowledge of what I've learned."

    Hello Mannequin at times explores some of the same topics as Daniel Amos in their historic and unforgettable Alarma Chronicles. One such theme is man's struggle with surviving in this new age of technology, how can we cope, and how can we find meaning. "Nikola Tesla," the album's eleventh track, presents the sad conclusion of each one of our lives if we strive to be remembered here on earth for things that are only temporal, like fame and fortune, instead of living a life of love as Christ did. "Genius, scientist, inventor/penniless at death, yet ignored/Nikola Tesla, who remembers....."

    What's great about this album as a whole is its spiritual accessibility. JE's last two albums, The Tick Tock Treasury and The White Songbook, were good albums, but emotionally lacking, whereas on this album emotion abounds. Anyone who has reached out to things and people asking "will you be my friend?" and a lot of the time had the question returned unanswered, just like in the opening track, will find it easy to identify with the narrator on "Hello Mannequin:" It ends with a voice repeating hello over and over again leaving the narrator alone with his mannequin." This evokes thoughts of how Christ must have felt when he was left alone by His disciples in Gethsemane when He was arrested.

    There have been enough comparisons of Martin's musical compositions to old ATARI games beeps and blips. The arrangements on Hello Mannequin are more stripped down and use sounds that have been absent on previous JE records. An example is "Song For All Time" that uses a synthetic church bell as a nice addition. Generally the music is upbeat, but there is tons of diversity on the tracks. Some are energetic and poppy such as "The Birth of the Telegram, 1814;" some like "Wolf in the Bend" are dark and moody while others like "A Page of Life" are wistful and hopeful. For old fans the sounds on Mannequin are a hybrid of two earlier JE records, We Are the Music Makers and Robot Rock. He continues his formula of having "happy" analog synthesizer music with heartbreaking melancholy lyrics that create an experience that has to be heard to be appreciated. With this record, Ronnie Martin has presented his best composition to date. Hopefully this won't be the last.

    4.5 tocks

    Other coverage for this album

    The Phantom Tollbooth November 2004Reviewed by Kevin MathewsYou've gotta admire Ronnie (Joy Electric) Martin's perseverance and his dogged commitment to his craft. "This recording contains vocals and synthesizers" Would Martin have been more at home during the early eighties in the UK where this genre was at its commercial peak than in the unforgiving modern rock landscape? Perhaps, but he would not be making the strident independent statement he is…HM Magazine #109Reviewed by Jamie Lee RakeIt's crazy how Christendom has had Joy Electric as its own electro-pop secret all these years. Crazier still how Ronnie Martin's one-man band defies the presupposed conventions of its genre by getting more textually and texturally nuanced with time. Not coincidentally, JE's latest (and last in a trilogy) Hello, Mannequin, trades in synthetically rendered impressions of time's ravages on…Decapolis September 2004Reviewed by Mike LeechRonnie Martin does what he wants, when he wants. Exhibit A: In 1994, when the last thing anyone on the face of the planet wanted to hear was nitty-gritty synth pop, Martin inflexibly replied, "Screw it. I don't even care." He then went on to release a slew of albums on Tooth & Nail, effectively forcing any fan of the label to ultimately enjoy his music through osmosis. Exhibit B: After shifting…

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